Giving Tuesday - The :15 Effect Toolkit

The Problem: Every 15 seconds, someone is diagnosed with cancer.

This Giving Tuesday, you can be a part of the solution.

Join The 15-second Effect

Who can help?

Anyone! No matter how cancer has impacted your life, we are asking you to share the importance of our mission through your personal social media channels. As an individual you are able to reach the people in your life in ways that an organization simply can’t. By lending us your voice, you can help us end cancer as we know it, for everyone.

How?

Keep reading – this toolkit provides step-by-step resources to help you record your story, post it to your social media channels, and share it with our team. You can expand on a personal story with our messaging, record the scripts as standalone content or download ready-to-post assets.

When?

Tuesday, November 28 - Giving Tuesday

Get Started Now

Step 1: Create Your Content

Option A: Record a video of yourself telling your personal story and add one of our provided messages to the beginning or end.
Option B: Record a video of yourself only reading one of the messages provided below.
Option C: Download ready to use assets to post.

Step 2: Post Your Video

Wait patiently for Giving Tuesday to arrive.
Post your content on your personal social media channels including Facebook, X (Twitter), Instagram, TikTok, and LinkedIn.
In your post, tag the American Cancer Society and add hashtags for #EveryCancerEveryLife and #GivingTuesday

Step 3: Amplify Your Impact

Make sure your content has the maximum impact by sharing it directly with the American Cancer Society’s social media team. This step isn’t required, but we hope you’ll share your story with us so we can share it with an even larger audience.

Start Creating

Download Content

View Posting Guidelines

Share Your Content with Us

Step 1: Create Your Content

How you tell your story is up to you. That’s why we have provided two options for those who wish to create their own content.

Option A - Tell us a little bit about how cancer has impacted your life, adding one of the messages we have provided below at the beginning or end.

Option B - Simply record any of the messages provided below.

Note: Be sure to identify your connection to the organization as a part of your content.

If you prefer, skip to our ready-to-use assets.

Download Content

Scripts

Every 15 seconds, someone in the US is diagnosed with cancer. Every second matters and today, every gift matters. Your donation of $15 or more can help the American Cancer Society end cancer as we know it, for everyone. Donate today at cancer.org/givingtuesday.

Program-specific Options

Hope Lodge: Every 15 seconds someone is diagnosed with cancer. Today, every gift matters because your donation of $15 or more can help give someone traveling for cancer treatment a home away from home. Donate today at cancer.org/givingtuesday

24/7 Cancer Information Helpline: Every 15 seconds someone is diagnosed with cancer. Today, every gift matters because your donation of $15 or more can help give someone access to free cancer info through our 24/7 helpline. Donate today at cancer.org/givingtuesday

Cancer Research: Every 15 seconds someone is diagnosed with cancer. Today, every gift matters because your donation of $15 or more helps fund new cancer research that saves lives. Donate today at cancer.org/givingtuesday

Road To Recovery: Every 15 seconds someone is diagnosed with cancer. Today, every gift matters because your donation of $15 or more can help get someone a free ride to cancer treatment. Donate today at cancer.org/givingtuesday

Sample Content

Check out this example of how your video content might look.

Video Recording Tips

Thank you for creating a video for us! No professional videography skills are required – in-fact, people love natural, self-shot videos that shows a glimpse of your authentic self. Before you start filming, here are some tips for self-recorded videos.

Shoot vertically, portrait-style on a mobile device or tablet. This allows us to use it on multiple social channels which require different specs. If you are recording with a device other than a smartphone, the file will need to be at least 1200 pixels tall.

Rest the phone against a sturdy surface, using tape if necessary, so the phone does not slide during recording.

Make sure your face and body stays centered in the video during the recording, looking straight into the camera.

During recording, it helps to have your face on the top half of the frame, so we can have space for closed captioning and/or subtitles.

If you face the light source in the room – sunlight or a lamp – this can help soften the video and prevent any harsh shadows or angles on your face.

Make sure the check your background for any clutter or any proprietary/confidential information that could be distracting.

Ready-to-share Alternatives

To ensure that everyone has an opportunity to help us end cancer as we know it, for everyone, we’ve provided content you can share on your channels if recording your own content isn’t possible.

Ready to post? Check out our recommendations.

Download Content

Content Preview

In this 35-second video, Queen Stewart, a breast cancer survivor, outlines the importance of supporting the American Cancer Society.

In this 15-second video, Queen Stewart, a breast cancer survivor, asks for support for the American Cancer Society.

In this 15-second video, Kim Nall, a bone and kidney cancer survivor, asks for support for the American Cancer Society.

This static graphic is formatted for use on social media and illustrates the importance of the American Cancer Society mission.

This static graphic is formatted for use on social media or other platforms and illustrates the importance of the American Cancer Society mission.

Post Your Video

Ready to post your content? Check out the suggested post copy below and make sure you’ve completed our posting checklist.

Before you post:

Make sure it’s Giving Tuesday - November 28
Write your post text or copy our recommended post text below.
Tag the American Cancer Society. You can find us on all major social media platforms.
Add the hashtags #EveryCancerEveryLife and #GivingTuesday

When should you post?

You can post your content at any time throughout the day but, posting early in the day may help make sure your post drives more donations.